COMPANY PROFILE

IL MERCATO S.P.C., was established in 2003 September, specialized in retailing business in Kingdom of Bahrain.

We are proud to inform you that we are the exclusive franchise distributor of Century Old Italian brand of Coffee LAVAZZA here in the Kingdom of Bahrain, for the Ho.Re.Ca., OCS, and Vending segments, spreading the aroma and quality of Italian Espresso. LAVAZZA was established in 1895. LAVAZZA has achieved excellence in innovation, drawing strength from the experience established over more than a century of activity. In the early 1900’s Luigi Lavazza first invented the concept of the blend, the complex art of mixing coffee of different origins to obtain a harmonious and tasty product in the cup.

LAVAZZA TODAY

LAVAZZA is the industry leader in terms of quality and is recognized throughout the world as the symbol of Italian Espresso and being Italian. The strength of LAVAZZA experience, the use of the finest raw materials and advance technological resources allows LAVAZZA to spread the unique and unmistakable
taste of the espresso both at home and away from home. To date, LAVAZZA is present in more than 70 countries and sells over 50 million cups of coffee a day all produced exclusively by the LAVAZZA plants.

Together with Espresso, the symbol LAVAZZA corporate culture, LAVAZZA offers a complete range of products that can satisfy all palates, consumer habits and coffee preparation method.

Simply put, LAVAZZA is an Italian premium coffee manufacturer, not a coffee shop or a coffee machine maker. LAVAZZA is focused mainly in producing the best coffee blends for everyone around the world to enjoy.

LAVAZZA IN BAHRAIN

LAVAZZA in Bahrain has started operating over 15 years ago when tea was still the hot drink of choice in the Kingdom. So we can safely say that we are one of the primary brands that have pushed coffee to become popular in Bahrain specially the capsule based coffee system.

We began our operations by selling coffee machines for home use. Then we have grown to include selling machines for office use, this was the start of our “out-ofhome” segment via the Office Coffee Service or OCS.

As years go by, demand for a premium branded coffee has increased significantly in the hospitality segment and thus Lavazza began to be noticed as one of the preferred coffee brands in the Kingdom. With this, we have opened up our Ho.Re.Ca. segment covering demands for hotels, restaurants, caterers etc. Now. Lavazza is the preferred coffee brand of most of the 5-Star hotels in the Kingdom, like The Address, Vida, Movenpick, Regency, Al Areen, Four Seasons, Downtown Rotana, Majestic Rotana and among others…

With Lavazza becoming even more popular, the demand for having Lavazza in public places has also increased. We have been requested to have vending machines in schools, hospitals, banks and other public places and lounges, in fact, Gulf Air Lounge has partnered with us to co-brand the VIP lounge and serve Lavazza coffee to their VIP clients. The major lounges at the Bahrain International Airports are serving Lavazza coffee, The Pearl Lounge and Gulf Air Falcon Gold Lounge.

As we continue to cover the Ho.Re.Ca. segment, the need to bring another complimentary brand arose. We brought in ODK, Orsadrinks Italy, a major European brand of Iced Tea, Syrups, Frappes, Chocolate, and Fruity Mixes. As we continue to grow and expand our product line, we have partnered with Necta & Wega, 2 of the top coffee machine manufacturers in Italy, to distribute their products in the Kingdom.

With these developments, Il Mercato – Lavazza Bahrain has become the only fullline coffee service provider in the country covering all segments, from home, office, ho.re.ca up to the vending segment. In line with the growth, we have beefed up our technical support and have hired and trained service technicians to keep up with the growing demands.